Personalisation…

Brioni fittings begin well before measurements are taken : the client’s posture and how moves determine the personalisation of the Brioni’s made-to-measure suits. The fit of a Brioni suit follows the way the client wears and experiences the suit, as well as his ergonomics and lifestyle.

What sophisticated clients want and expect: the ability to satisfy the most varied lifestyles in terms of daily living, aesthetics and sense of style.

Through meticulous observation and careful listening, the master tailor is able to couple requirements with what works best for the body type of each individual client. The unique relationship that is established between tailor and client: discretion and exchange of ideas and opinions are essential elements in order to be able to personalise, improve and update a wardrobe.